The road is long, but we are cycling towards the next milestone
Corporate Social Responsibility
Our mission
Join the ride to a better world
We dream of a world where everyone can hop on their dream bike every day. Together, we strive for a healthy, happy, and vital Netherlands. We are here for every business: from small to large. Every day, we inspire and activate people to choose the bike.
Wondering how we want to make our ambitions a reality? Then download our CSR report now.
Our goals
We make switching to daily cycling accessible to everyone. This supports an active lifestyle while ensuring rides with zero direct emissions that contribute to cleaner air on the streets.
Accessibility
Making healthy cycling accessible to everyone.
Mindful mobility
Help shape the transition toward cleaner, smarter everyday transport choices.
Circularity
Through thorough maintenance during the lease period, we keep bicycles on the road for as long as possible. Once the contract ends, the bikes get a second life on the pre-owned market.
Stichting Leergeld
Together, we want to make sure everyone in the Netherlands is able to get on a bike! As a child, a bike is indispensable. You go to school, to your sports club or to friends. Yet not every child has the financial means for a bike. This is a good match with our mission and vision to get the whole of the Netherlands on a bike. Cycling should be achievable for everyone, including children.
Dream to Ride
Making cycling possible, when it cannot be taken for granted
With the “Dream to Ride” project, we support people with a special story. We go looking for someone where cycling is not taken for granted. Together, we look for a suitable solution to make cycling possible for everyone.
Our partners
Van Raam
If you have a disability, you don't want to be restricted in your mobility. Van Raam fietsen understands this like the best. Under the slogan “Let's all cycle”, it makes bicycles that are adapted in such a way that everyone can (continue to) enjoy the independence and freedom that comes with cycling. Van Raam's specialisations include tricycles, wheelchair bikes and low-instep bikes.
Tworby
For us, a bicycle is not just a means of transport. For us, a bicycle is a way to enjoy life and do good. Wherever you come from. Wherever you're going. But how do we make cycling feasible for everyone? Tworby's goal is to keep people moving as long as possible on their own bikes. In this way, we improve self-reliance, freedom and vitality. We recently expanded our offer to include Tworby. This way, we are also there for elderly or disabled people.
Other highlights
ISO 140001 certificering
We have held ISO certification since 2024. Because we place high value on this, we undergo annual audits to safeguard our quality and sustainable operations.
Emma at Work
For our recruitment, we have entered into a new partnership with this extraordinary organisation dedicated to supporting young people with physical disabilities on their way to an independent future.
CSR-walk
Every two months, we hold a breakfast session or walk with our people where we discuss a CSR topic to raise awareness and get surprising ideas.
