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Ook echt met de fiets naar het werk?

Zo pak je dat als werkgever slim aan

  • Fietsen van en naar kantoor kun je stimuleren
  • Bepaal binnen de spelregels van je fietsregeling wat wel en niet kan
  • Een fietsregeling start je het liefst vanuit een visie

Een fietsregeling opstarten als werkgever is áltijd een goed idee. Maar als je het slim aanpakt, kun je het fietsplan gebruiken als beleidsmiddel. Zodat de fiets van de zaak ook echt leidt tot meer fietskilometers van en naar kantoor.

Er bestaan verschillende goede redenen om als onderneming te kiezen voor een fietsregeling. Je kunt er bijvoorbeeld jeduurzaamheidsbeleid mee vorm geven. Of je investeert in de fitheid en vitaliteit van je werknemers. En goed werkgeversschap tonen kan ook. Een fiets van de zaak is immers een interessante secundaire arbeidsvoorwaarde. Het mooie is dat het ene doel het andere niet in de weg staat. Je kunt én vergroenen én werken aan de vitaliteit terwijl je de leasefiets inzet als fraai visitekaartje.

#1 Start met een visie
Een fietsregeling opstarten is simpel. De leasefietsmaatschappij neemt immers het meeste werk uit handen. Daardoor houd je als bedrijf tijd over om stil te staan wat je met de fietsregeling wilt bereiken. Want de praktijk leert dat bedrijven die een fietsplan introduceren vanuit een bredere visie, er meer uit halen. Zet dus je doelen rondom de fietsregeling eens op papier. Heel belangrijk daarbij is: hoe denk je ze te bereiken? Is het huidige beleid voldoende, of moet er een nieuw (duurzaamheids)beleid worden gevormd? Zo’n plan kost wat werk, maar levert veel op. Met een duidelijke visie sta je zowel intern als extern nóg sterker. En je kunt na verloop van tijd makkelijker bepalen of de fietsregeling heeft opgeleverd wat je ervan verwachtte. De leasefietsmaatschappij helpt je overigens graag inschatten welk percentage van het personeel waarschijnlijk op de fiets zal stappen.

#2 Zet afspraken op papier
Nu je de visie helder hebt, weet je ook welke afspraken je op kunt nemen in de fietsregeling om je doel te bereiken. Als het een wens is dat werknemers meer gaan fietsen, dan kun je ze bijvoorbeeld verplichten omminimaal één keer per week op de fiets naar het werk komen. Dan bestaat je groene mobiliteitsbeleid niet alleen op papier, maar ook in de praktijk. De spelregels die je hanteert, zet je in het addendum. Alle deelnemers aan de fietsregeling tekenen die bijlage met voorwaarden voordat ze een fiets meekrijgen. Belangrijk is een duidelijke communicatie rondom de spelregels. De meeste bedrijven beleggen eerst een informatiebijeenkomst, waarin ze alle afspraken rondom de fietsregeling doornemen met het personeel.

#3 Voort wat, hoort wat
Je werknemers verplichten om op de fiets naar kantoor te komen, kan voor sommige werkgevers bezwaarlijk zijn. Maar zet je als baas snel over dat gevoel heen, want ze krijgen er veel voor terug. Zelfs als je als werkgever de fietsregeling aanbiedt zonder een bijdrage in de maandelijkse kosten, besparen werknemers tot 35 procent op de privé aanschaf van een fiets. Dat komt door het fiscale voordeel waarvan ze profiteren. Als werkgever kun je ook kiezen voor een maandelijkse bijdrage in de leasekosten. Dat kan op verschillende manieren. Herinvesteer bijvoorbeeld de uitgespaarde woon-werkvergoeding in de fietsregeling. Op de dagen dat de werknemer die leasefiets naar kantoor pakt, vervalt de woon-werkvergoeding. Als je dat geld terug laat vloeien naar de werknemer via een stimuleringsbonus, zal de animo om de fiets te pakken groot zijn.

#4 De fiscus kijkt mee
Voor de belastingdienst is een fiets van de zaak een fiets die voor woon-werkverkeer wordt ingezet. Je mag er privé natuurlijk ook onbeperkt op fietsen, maar stiekem verwacht de fiscus de leasefiets met regelmaat op kantoor. Ze kan zelfs verlangen dat je als werkgever het fietsenhok in de gaten houdt. Nu komt de fiscus waarschijnlijk nimmer zelf langs voor controle, maar als betrouwbaar bedrijf doe je netjes wat de belastingdienst vraagt: je stimuleert je zakelijke fietsers om ook echt kilometers naar kantoor te maken.

#5 Welk type fietsen bied je aan?
De nieuwe fietsregeling die sinds 1 januari 2020 van kracht is voorziet in elk type fiets: van speed-pedelec tot elektrische bakfiets en van stadsfiets tot mountainbike. Toch kun je als bedrijf in de spelregels vastleggen welke type fietsen er in aanmerking komen voor jullie fietsplan. Sommige werkgevers sluiten bepaalde modellen uit, omdat ze zulke modellen meer als plezierfiets zien dan als zakelijke fiets. Het idee is dat je op een plezierfiets minder snel naar kantoor komt en die vooral voor de privésfeer houdt. Als het doel van de fietsregeling is om de werknemers fit en vitaal te houden, hoeft dat geen belemmering te zijn. Wil je echter het fietsen naar de zaak stimuleren, kan het slim zijn om aan te sturen op fietsen met een meer ‘zakelijk’ karakter.
 

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